Benefits: Increased efficiency and cost reduction.
Digital marketing tools:
Examples include Google Ads, Mailchimp, and Canva.
Functions: Campaign creation, social media management, and graphic design.
Simplified e-commerce:
Platforms: Shopify, WooCommerce, and BigCommerce.
Benefits: Easy setup and management of online stores.
Digital payment solutions:
Examples: PayPal, Stripe, and MPesa.
Benefits: Fast and secure transactions.
Cloud storage services:
Tools: Google Drive and Dropbox.
Advantages: Remote access to documents and automatic backups.
The adoption of these technologies can transform small businesses, making them more competitive and efficient.
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